Direct Response

Full Service Direct Response Program Management

Individual Giving is the fund development cornerstone of most organizations – or it should be. Major gifts, monthly giving and annual giving should be at least a main pillar in your fundraising portfolio. In addition to seeing your organization through good time and bad, a strong core of individual donors speaks to the faith your community and society at large have in your ability to carry out its mission and mandate.

Our approach to individual giving and direct response is strategic and donor-centred. We take an integrated approach to acquiring and cultivating donors with a strong focus on the monthly and major gifts that will eventually lead to a planned gift in the form of a bequest. Every donor has a short and long-term value to your organization. Once we assess those values we can plan accordingly.

From concept to execution we have the experience and industry partners to develop and manage your direct response programs effectively and efficiently. Utilizing the mail, online communications, and telephone solicitations, we can build a fully-integrated program that will generate revenue and loyalty to you cause.

Fresh creativity, comprehensive donor and campaign analysis and regular strategic reviews are the ways through which we ensure that individual giving grows and expands to play a major role in the financial health of our clients. 

 Our Direct Response Services – Concept to Mailbox

• Program Strategic Plans
• Donor File Analysis
• Direct Mail, Telemarketing and Online Integration
• Donor Acquisition and renewal
• Lapsed Donor Reactivation
• Conversion to Monthly Giving and Major Gifts
• Campaign Strategy & Concept
• Creative, Copy, and Design
• Secure Competitive Quotes for Printing and Production
• Coordination of Art Services, Printing and Production
• Donor/Prospect Segmentation Strategy
• List Trades and Rental Selection and Coordination
• Post Campaign Analysis & Recommendations
• Annual Analysis & Recommendations